The challenge
Nutman had spent years building a loyal following for its premium nuts, chocolates and snacks, but its website had not kept pace. The previous site was dated and hard to navigate, and it was not built for mobile, which made shopping a chore for a customer base that was increasingly buying from their phones. As that audience grew, the outdated platform was holding sales back.
What we did
We rebuilt the storefront from the ground up, focused on experience, performance and conversion:
- A clean, modern interface that reflects the Nutman brand, with streamlined navigation and well-organized product categories so customers find what they want fast.
- A fully responsive build that works as well on a phone as it does on a desktop.
- Optimized images and code for noticeably faster load times, reducing bounce and keeping shoppers engaged.
- Advanced predictive search with filtering, a more secure and streamlined checkout to cut cart abandonment, and personalized recommendations that lift average order value.
- Analytics wired in from day one, so the team can track behavior and sales trends and keep optimizing after launch.
Before and after
Want the full story? Read the write-up on our blog: Revitalizing Nutman’s Online Presence and Boosting Sales.