Google Analytics has become an incredibly powerful tool since it's creation in November of 2005. Since then we've seen featured added and improved. We've seen new ways to collect data and use that data to better improve our websites. But as it's grown complexity, a...
Google Analytics has become an incredibly powerful tool since it’s creation in November of 2005. Since then we’ve seen featured added and improved. We’ve seen new ways to collect data and use that data to better improve our websites. But as it’s grown complexity, a new user might have no idea what to look for when they jump into their Analytics account. In this article, I aim to make it a little more accessible for the average user.
I’ve been doing freelance work for over a decade. When I first started, I had no idea what I was doing. The only work-ethic I had to speak of was what was instilled in me from my middle-class, mid-western family. There were some growing pains and hard lessons I learned along the way.
A heatmap is a visual representation of where certain data points are being met. Heatmaps could be used for anything from population density to application interaction to a literal map of where it’s hot outside. In this article, I’m going to confine the discussion to simply talking about website page heatmaps. I’ll discuss what type of heatmaps there are, how to set one up, how to read the data, and whether or not they’re relevant in today’s web.
Efficient marketing calls for the use of the right call-to-actions and forms. These forms need to be not only straightforward but user-friendly! The right form will drive conversions, sales, and leads on your website. In fact today, you will hardly encounter a website that doesn’t have a contact form and that’s for good reason.
HubSpot & WordPress are two of the best CMS’s on the market right now. But which one is better from the perspective of a developer?
You could think of Google Suite, or G Suite, as a beautiful burrito of all the things your business uses on a daily, all wrapped up into a single collection of deliciousness. But you probably wouldn't. That might just be me at 1:40 pm on a Friday when I haven't eaten...
Moving into the '20s there are some things that I would like to improve about myself, like my diet. And then there are some things that I would just like to forget, like that time I sold websites for $25/hour, or all those times I thought web sliders were cool... Web...