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A Senior’s Perspective: Wearing a Mask, Yes or No

A Senior’s Perspective: Wearing a Mask, Yes or No

While other countries don’t appear to have this dilemma with wearing a mask;  the USA continues to argue the topic.  Is it because of our freedom to choose, while other countries are not as fortunate? (Probably not). MY RIGHT VS YOUR RIGHT Is it our right not to wear...

How to save your images for the web and why you need to

How to save your images for the web and why you need to

If you’ve ever built a website with a professional, I’m sure that you’ve at least heard that it is important to save your images for the web. But why? Why does it matter? In 2020, high-speed internet is almost an expectation, so shouldn’t your user’s connection speed be able to handle if you don’t save those photos down? Well.. yes and no. Mostly no… here’s why.

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Google Analytics and How To Read It

Google Analytics and How To Read It

Google Analytics has become an incredibly powerful tool since it’s creation in November of 2005. Since then we’ve seen featured added and improved. We’ve seen new ways to collect data and use that data to better improve our websites. But as it’s grown complexity, a new user might have no idea what to look for when they jump into their Analytics account. In this article, I aim to make it a little more accessible for the average user.

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How To Use A Heatmap To Improve Your Website Conversion Rates

How To Use A Heatmap To Improve Your Website Conversion Rates

A heatmap is a visual representation of where certain data points are being met. Heatmaps could be used for anything from population density to application interaction to a literal map of where it’s hot outside. In this article, I’m going to confine the discussion to simply talking about website page heatmaps. I’ll discuss what type of heatmaps there are, how to set one up, how to read the data, and whether or not they’re relevant in today’s web.

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