Insights
Notes on web design, performance & growth
Practical articles on building fast, accessible websites that earn their keep.
Divi 5 Is Here. Should You Migrate, Stay on Divi 4, or Use It as Your Exit Ramp?
Short answer up front. If your site runs mostly Divi's own modules and a reasonable amount of custom CSS, this is a…
We Run Our Studio on Wave, Not QuickBooks. Here’s How to Decide.
Most Wave vs QuickBooks comparisons treat this like a feature fight, which is exactly why people pick wrong. The real question is…
What a Small Business Website Costs to Keep Running Every Year
A website has a setup fee, and then a subscription running quietly underneath it that nobody quotes you. So how much does…
Website Maintenance vs. Ongoing Web Development: What You’re Actually Paying For Each Month
Your monthly website maintenance invoice is almost certainly paying for two different jobs, and only one of them is maintenance. The other…
How Do You Get a Small Business Recommended by ChatGPT? What We Changed on Our Own Site.
You cannot make ChatGPT recommend your business. You can make yourself absurdly easy to cite, which is the closest thing on offer.…
Page Builder or Custom Theme? Decide by Budget and Who Edits It, Not by Ideology
Builder or custom theme gets argued like a religious war and settled like a spreadsheet. Two boring questions decide it: who edits…
Can AI Build My Small Business Website? An Honest Answer From a Studio That Uses AI Every Day
Short answer: yes. AI can generate a website for your business, and it can do it fast. I won’t pretend otherwise, because…
How Much Does a Small Business Website Cost in 2026?
A while back a guy at a cookout asked me what a website costs. I gave him the single most annoying answer…
12 Questions to Ask a Web Designer Before You Hire (and the Answers I’d Give You)
Three quotes on your desk. Say they come back at $1,900, $6,000, and “starting at $14,000,” which is not a price, it’s…
We Ran an AI-Content Audit on Our Own Blog. Here’s What We Deleted, Rewrote, and Kept.
One of our own published posts had this sitting in the middle of it: “This completes the second section of your article.…
Why Your Columbus Business Doesn’t Show Up in the Google Map Pack (and What to Fix First)
Your business doesn’t show up in the map pack because Google is answering a different question than the one you asked. You…
We’ll Give You the Whole Recipe. You Still Won’t Beat Us.
The tools got good. So here is exactly how we build sites this fast, start to finish, no NDA. The static-to-modular workflow,…