Insights
Notes on web design, performance & growth
Practical articles on building fast, accessible websites that earn their keep.
Six Problems We See Over and Over on AI-Built Websites
An AI-built website fails quietly. Nothing crashes, nothing turns red, the homepage still looks sharp on a phone. Which is exactly why…
How to Decide Which AI Tools Are Worth Paying For
Sort your card statement by amount and read the recurring charges at the bottom. Ten dollars here. Twenty-nine there. One for twelve…
Will I Be Able to Edit It Myself? What That Actually Looks Like
Almost every website sales call lands on the same question, asked a little sheepishly: can I edit my WordPress website myself, or…
The WordPress Block Editor vs Divi: the same site, built twice
Divi or the WordPress block editor? We built the same site in both. This is the comparison with the most at stake,…
Does My Small Business Website Have to Be ADA Compliant?
The Americans with Disabilities Act does not mention websites. Not one word. It was signed in 1990, when the web was a…
What Does Your Website Have to Earn to Pay for Itself?
Is a website worth it for a small business? That usually gets answered like a matter of taste, somewhere between “everybody has…
Do You Still Need a Website If You Have a Facebook Page?
You get calls. Somebody messages the Facebook page on a Tuesday night, somebody else taps the phone number on your Google listing,…
Astra vs WordPress with Divi: the same site, built twice
Divi or Astra? We built the same site in both. Astra is the most-installed theme on this list by a wide margin.…
Redesign or Rebuild? How to Tell Which One You Need
Redesign or rebuild usually gets asked as a question about looks. The answer is underneath the looks. A redesign changes the surface.…
How to Ask 100 Past Customers for a Google Review
Asking isn’t the awkward part. The awkward part is sending the same eight sentences to a hundred people who each know you…
Your Site Scored a 42 on PageSpeed Insights. Here’s What Matters.
That 42 is a simulation. It comes from Google loading your page exactly one time, on a pretend mid-range Android, over a…
Kadence vs WordPress with Divi: the same site, built twice
Divi or Kadence? We built the same site in both. I built the same 13-section homepage twice, once in Divi 5 and…